We’re Sprog, an indoor role play, café, and store concept based in Market Harborough since July 2026.
Founders Sarah and Adam started Sprog because it was something they felt was missing for their own family.
“As a mum, I'd visited plenty of play spaces with my daughter, but always felt something was lacking.
I wanted somewhere that offered her the screen-free entertainment she needed while also considering my experience as the parent. Somewhere I could enjoy a great coffee and have a relaxing moment to myself, without compromising her fun. But nowhere quite ticked all the boxes. So, we decided we’d have a go at building it ourselves.”
-Sarah
We believe that becoming a parent shouldn't mean putting your own identity, interests, and enjoyment to one side. Grown-ups deserve to feel cared about too.
So, every inch of Sprog has been carefully designed around the needs of both you and your child. And, to us, that naturally meant combining play, great coffee, and shopping.
At Sprog you’ll find…
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![Sprogs Play]()
Sprog Play
Our indoor role play space, split over two floors, with loads of fun elements to entertain kids aged 0–5 years – including a race track, shops, ball pit, slide, and baby area.
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![Sprog Store]()
Sprog Store
Our boutique shop, filled with fun, unique items for sprogs and grown-ups. We stock some brilliant brands and products you won't find elsewhere locally.
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![Sprog Coffee]()
Sprog Coffee
A relaxed, aesthetic café and seating space serving beautiful, locally sourced specialty coffee and bites. We offer table service, so you can fully relax at your seat, with eyes on your children.
There’s never a barrier between you and your children at Sprog – a key feature of our design; you can see and reach them at all times, whilst they have the freedom and confidence to play independently.
It's great for their learning and development, and it gives you a chance to enjoy a moment for yourself, or with grown-up friends and family, too.
Our goal has always been to create a space and experience that the whole family genuinely enjoys, together.
So, seeing parents sitting back, enjoying a coffee, catching up with friends or just having a moment to themselves, whilst their little ones are happily playing, is exactly why we started Sprog. And it means the world to see it happening.